Who's behind it
Evandro Maciel
Founder · Strategic fractional lead for product and technology
10+ years leading product at companies like PicPay, iFood, Frete.com and moObie, always with a business target on the table: revenue, conversion, acquisition cost. Before that, he helped build Vivo's digital innovation lab.
Along the way he combined backgrounds that rarely go together: information systems, digital marketing and software development. That is what lets him go from strategy to code with nothing lost in translation.
At startups, he has worked as a strategic, not operational, fractional lead: setting technology, security and business strategy with the founders, and stepping into execution when the moment called for it. That product and technology ambidexterity, from conception to execution, is what Shift23 brings to every project: fewer hand-offs between teams, faster decisions and delivery you can measure.
Business
Revenue, unit economics, go-to-market and targets the board understands.
Product
Discovery, experimentation, prioritization and teams that decide with data.
Technology
Technology strategy, architecture, security and AI, from design to code in production.
- Based in
- São Paulo · Calgary
- Education
- Software Development Diploma (Honours), SAIT, Canada
- Master's in Digital Marketing & Communication, ESPM
- Bachelor's in Information Systems, Senac
Track record
Results as an employee of these companies, not as Shift23 clients.
2023
PicPay · Group Product Manager
- +37% onboarding conversion, with a redesign and an A/B framework
- A youth product: from concept to launch in 5 months
2021–2023
Frete.com · Group Product Manager
- Recurring revenue (MRR and ARR) grew more than 6x
- 3x freight postings per customer, driven by discovery
- 73% of experiments validated
2021–2022
Awari · Product mentor
- Mentored product managers in training
2020–2021
moObie · Group Product Manager
- +38% funnel conversion
- A subscription rental product: +18% GMV
- A B2B marketplace
2019–2020
iFood · Senior Product Manager
- Partner-restaurant NPS up 46%
- An automated, segmented NPS tool
2018–2019
Nextel · Senior Product Manager
- A digital sales channel with 30% lower CAC
- 45% faster time-to-market through vendor partnerships
2017–2018
Vivo (Telefônica) · Senior innovation consultant
- Innovation cycle 67% shorter
- Digital Lab strategy, with PoCs taken to production
- Partnerships with startups and universities