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Shift23

Build the future · Strategy · Tailored

Innovation program

A thesis, a portfolio of bets, PoCs with kill criteria and startup partnerships.

The Innovation program helps established companies bet on the next business without stalling the current one. Shift23 organizes the thesis, the portfolio of bets, proofs of concept with kill criteria and startup partnerships, with a clear decision ritual.

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Who it's for

For established companies that want to bet on the next business without stalling the current one.

It makes sense when

  • The core business is doing well, but the company knows it needs the next curve.
  • Innovation initiatives become pilots that never reach production.
  • There are no criteria to decide which bets go on and which stop.

What you get

  • A thesis and a portfolio of bets

    Where the company wants to grow and which bets are part of that path.

  • PoCs with kill criteria

    Tests with a beginning, a middle and an end, and clear rules to go on or stop.

  • A decision ritual and partnerships

    A ritual to decide on the portfolio and a model for working with startups.

How it works

Duration: Tailored

  1. 01

    Thesis

    We define with leadership where the company wants to bet and why.

  2. 02

    Portfolio

    We organize the bets, the kill criteria and the decision ritual.

  3. 03

    Proofs of concept

    We run the first PoCs and partnerships and decide what goes on.

Proof

Founder's track record

Vivo Digital Lab: an innovation cycle 67% shorter, with PoCs taken to production.

Frequently asked questions

How do you innovate without stalling the current business?

The bets sit in their own portfolio, with kill criteria and a decision ritual. Most of the effort stays on what already works, and a small share, with method, goes to the bets.

How long does the program last?

The program is tailored to the number of bets and the company's moment.

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