Build the future · Strategy + build · 6–12 weeks
Zero to MVP
Minimal scope, built with tests and documented decisions, and analytics from day one.
Zero to MVP is building a minimal web or mobile product that puts an idea in the hands of real users. Shift23 sets the minimal scope with you and builds with automated tests, documented decisions and analytics from day one, and the code lives in your repository.
Who it's for
For founders who need a real product in the hands of real users.
It makes sense when
- The idea has been through some validation and needs a real product.
- The founders need real users using the product, not a demo.
- There is no technical team to build it with quality.
What you get
A web or mobile app in production
The minimal product live, ready for the first users.
Automated tests and ADRs
Tests that protect the main journeys, and records of the architecture decisions.
Analytics ready for the first cohort
Events and funnels instrumented to measure usage from launch.
How it works
Duration: 6–12 weeks
- 01
Scope
We define the smallest product that delivers the core value, and what waits.
- 02
Build
We build in short cycles, with tests and documented decisions.
- 03
Launch
We put the product live with analytics and follow the first cohort.
Proof
Frequently asked questions
How long does an MVP take?
6 to 12 weeks, depending on the scope and the platforms.
Can the MVP include AI?
Yes. When AI is part of the product's value, we build features with LLMs, RAG or agents, evaluated for quality and cost per use before scaling.
Related services
- Discovery Sprints
Validate problem, solution, pricing, demand and messaging with fast experiments.
- AI products & agents
LLM features, RAG and agents, evaluated for quality and cost before scaling.
- Innovation program
A thesis, a portfolio of bets, PoCs with kill criteria and startup partnerships.
Talk directly with Evandro.
Request a diagnostic