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Shift23

Bold the present · Strategy + build · Ongoing

Fractional product & technology leadership

Strategic, not operational: product, technology, security and business strategy set with the founders, hands-on when execution calls for it.

Fractional product and technology leadership is senior leadership on a part-time basis, for companies that don't have or don't need a full-time CPO or CTO yet. At Shift23 it is strategic, not operational: we set product, technology, security and business strategy with the founders and step into execution when the moment calls for it, until the team can carry on alone.

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Who it's for

For startups that need senior product and technology leadership before hiring a CPO or CTO.

It makes sense when

  • Every product, technology and business decision sits with the founders.
  • The company needs senior leadership, but it isn't time to hire a CPO or CTO yet.
  • The team grows without clear architecture, security and priorities.

What you get

  • Product and technology strategy

    Priorities, roadmap and technology choices tied to the business targets.

  • Architecture, security and light governance

    Documented architecture decisions, security practices and rituals that don't slow the team down.

  • Hiring and coaching the team

    Role profiles, hiring processes and coaching until the team runs on its own.

How it works

Duration: Ongoing

  1. 01

    Diagnostic

    We get to know the business, product, team and technology, and agree with the founders on what changes first.

  2. 02

    Strategy

    We set product, technology, security and business strategy, with targets and decision criteria.

  3. 03

    Rituals and metrics

    We put the rituals and metrics in place for the team to decide with data.

  4. 04

    Execution and autonomy

    We step into execution when it calls for it and get the team ready to keep going without us.

Proof

Founder's track record

Frete.com: recurring revenue (MRR and ARR) grew more than 6x.

Frequently asked questions

How is a fractional CPO or CTO different from a full-time one?

Fractional leadership works part-time with the same seniority, for companies that don't need or can't yet support a full-time hire. At Shift23 it covers product and technology in one conversation, which avoids hand-offs between teams.

Do you also execute, or only advise?

Both. The work is strategic, with hands on: we set the strategy with the founders and step into execution when it calls for it, without becoming a permanent operation. The goal is to leave the team ready to keep going.

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