Bold the present · Build · 2–4 weeks
Product analytics & instrumentation
An event taxonomy, funnels and a North Star dashboard, consent-aware from day one.
Product analytics and instrumentation is the work of making a product measure what matters: a documented event taxonomy, reliable funnels and cohorts, and a North Star dashboard. Shift23 implements it consent-aware from day one, so the team stops deciding on gut feeling.
Who it's for
For products that decide on gut feeling because the data doesn't add up.
It makes sense when
- Each team has a different number for the same metric.
- Events were created without a standard and no one trusts the funnels.
- Product decisions come from opinion, not data.
What you get
A documented event taxonomy
Names, properties and rules for every event, so the whole team instruments the same way.
Funnels and cohorts live
The main journeys measured end to end and followed by cohort.
A North Star dashboard
The metric that sums up the value delivered, and the indicators that explain it.
How it works
Duration: 2–4 weeks
- 01
Decision map
We list the decisions the team has to make and the questions the data must answer.
- 02
Taxonomy
We design events and properties, consent-aware and privacy-minded from the start.
- 03
Implementation
We instrument the product and check that the data adds up.
- 04
Dashboards
We build funnels, cohorts and the North Star dashboard and hand the read over to the team.
Proof
Frequently asked questions
What is a North Star metric?
It's the metric that best sums up the value a product delivers to its users and that leads the business result. It guides priorities, and the indicators around it explain what moves it up or down.
How long does it take?
2 to 4 weeks, depending on the size of the product and the state of the current instrumentation.
Related services
- Product Health Program
A product, team and metrics diagnostic, with a prioritized action plan.
- Fractional product & technology leadership
Strategic, not operational: product, technology, security and business strategy set with the founders, hands-on when execution calls for it.
- Growth economics
Cohort LTV:CPA, payback, ROAS and CAC, on reconciled payments data.
Talk directly with Evandro.
Request a diagnostic